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“Effective strategy is most evident where leaders share a mental strategic framework of how to prioritise constrained resources in the face of competing demands.”
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Barcley Model for Effective Strategy
Insight Based: Strategy must be built on a deep, ideally proprietary, understanding of industry dynamics across customer preferences, segment characteristics, evolving trends and competitive dynamics.
Advantage Building: Strategy must build not merely articulate competitive advantage. Healthy strategy makes "big bets" that develops differentiation or scale compared to competitors.
Adaptive: The speed of market and industry change requires that organisational strategy is a iterative process capable of identifying and capturing opportunities as they arise.
Resilient: Business is a multiplayer game on a three dimensional playing field - great strategy has been stress tested to checkit can stand up to unexpected attacks and shocks.
Organisationally Aligned: Strategy can only ever be effective if the organisation has been aligned to it. This means alignment of projects, resources, incentives and messaging.
Execution Ready: An execution ready strategy is accompanied by a detailed implementation plan, comprehensive change program and a single minded executive determination to bring the strategy to life.
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