Growth
“Effective strategy is most evident where leaders share a mental strategic framework of how to prioritise constrained resources in the face of competing demands.”
Free Strategy Maturity Assessment
Barcley Model for Effective Strategy
Advantage
building
Adaptive
Insight
based
Resilient
Execution
ready
Organisationally aligned
Insight Based: Strategy must be built on a deep, ideally proprietary, understanding of industry dynamics across customer preferences, segment characteristics, evolving trends and competitive dynamics.
Advantage Building: Strategy must build not merely articulate competitive advantage. Healthy strategy makes "big bets" that develops differentiation or scale compared to competitors.
Adaptive: The speed of market and industry change requires that organisational strategy is a iterative process capable of identifying and capturing opportunities as they arise.
Resilient: Business is a multiplayer game on a three dimensional playing field - great strategy has been stress tested to checkit can stand up to unexpected attacks and shocks.
Organisationally Aligned: Strategy can only ever be effective if the organisation has been aligned to it. This means alignment of projects, resources, incentives and messaging.
Execution Ready: An execution ready strategy is accompanied by a detailed implementation plan, comprehensive change program and a single minded executive determination to bring the strategy to life.
Grow your business
Grow your business. You can create a healthier, more successful organization.
