Values as a competitive advantage
Culture is back on the leadership agenda as organisations struggle to adjust to the rapidly evolving priorities of their workforces, stakeholders and customers. Executive teams are finally embracing culture not as a soft, nice-to-have element but as a hard and measurable component of their business that directly drives performance, reputation and retention. This thought paper explores the ways in which organisations are acquiring a new understanding around how values can differentiate their business from competitors over the long term and give them a winning edge in the race for talent.
